Shede Spirit Oriental Wisdom Ipakethi Yotywala Obunamandla ngu-Songbai Wang, Yao Wu and Xuan’ang Pu

Uyilo olubizwa ngokuba yi-Shede Spirit Oriental Wisdom Ipakethi Yotywala Obunamandla olwenziwe ngu-Songbai Wang, Yao Wu and Xuan’ang Pu ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Shede Spirit Oriental Wisdom Ipakethi Yotywala Obunamandla

ngu Songbai Wang, Yao Wu and Xuan’ang Pu

Umxhasi: Shede Spirits Co., Ltd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

44,351

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152685

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Shede Spirit Oriental Wisdom Ipakethi Yotywala Obunamandla

I-Shede Spirit Oriental Wisdom yibhokisi yesipho eyenzelwe imveliso yotywala obunamandla baseTshayina. Uyilo ludibanisa uphawu lweshishini neWeiqi, umdlalo webhodi okwaziwa njengeGo. Iibhotile zotywala zenziwe ngobume bamatye amnyama namhlophe eWeiqi, kwaye ezi milo zingqukuva zikhululekile ukuzibamba. Ukuvula ibhokisi kutyhila umdlalo weWeiqi wakudala oboniswe ngendlela yomzobo. Kufakwe iindebe zamatye eWeiqi kunye nebhodi yeWeiqi, ukuze umdlalo ukwazi ukudlalwa ngelixa kuxatyiswa utywala. Ibhokisi yenziwe ngebhodi ekhrothiweyo yephepha lekraft ukunciphisa inkunkuma yezinto ezisetyenzisiweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Shede Spirit Oriental Wisdom Ipakethi Yotywala Obunamandla ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Shede Spirit Oriental Wisdom Ipakethi Yotywala Obunamandla iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Shede Spirit Oriental Wisdom Ipakethi Yotywala Obunamandla yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Imilinganiselo nePakishini: 312mm*312mm*142mm
Iithegi: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Ubuchwepheshe Bokuvelisa: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Umngeni Woyilo: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Uphando: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inkuthazo: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Ubude Beprojekthi: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Ukuhamba Komsebenzi: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Amalungu Eqela: Songbai Wang,
Yao Wu,
Xuan’ang Pu