Yancha Umsebenzi Oyintloko: Ipakheji yeti by Binguowenhua Binguowenhua1

Yancha Umsebenzi Oyintloko: Ipakheji yeti by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2024

Yancha Umsebenzi Oyintloko: Ipakheji yeti

by Binguowenhua Binguowenhua1

Client: Yancha

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yancha Umsebenzi Oyintloko: Ipakheji yeti

Isicatshulwa Sencwadi: I-Yancha lipakheji eyenzelwe iti ejoliswe ekuxhaseni impilo yamaphaphu. Ipakheji ilandela indlela elula yoyilo kwaye inembonakalo ezolileyo, enesidima. Umzobo wemigca emhlophe usetyenziselwe ukunika umlinganiselo wesiMpuma-mpuma, kwaye ubume beyile bukhokelisa kufomati wemibhalo yamandulo egoqiweyo (ancient scrolls). Imizobo icacisa iinkqubo ezilishumi elinesibini zesiko lokwenza iti ngezandla. Ibhokisi lilinganiselwa kuma-357 nge-168 nge-80 zeemilimitha. Uyilo ludibanisa isiseko sesiko elinamakhulu eminyaka namva nemveliso yale mihla kwaye lubonisa imveliso ngokucacileyo kubathengi.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Yancha Umsebenzi Oyintloko: Ipakheji yeti ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Yancha Umsebenzi Oyintloko: Ipakheji yeti iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Yancha Umsebenzi Oyintloko: Ipakheji yeti iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimensions & Packaging: Weight: about 7kg, size: 357mm*168mm*80mm
Tags: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Production Technology: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Design Challenge: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Research: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiration: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Project Duration: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Operation Flow: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patents: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Team Members: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu