Serum Ipakethe Yezithambiso by Andromachi Kakava

Serum Ipakethe Yezithambiso by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2024

Serum Ipakethe Yezithambiso

by Andromachi Kakava

Client: ABC Design Communication

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Serum Ipakethe Yezithambiso

Uphawu lwayo olubonakalayo oluneiflegi yegrand prix ludlulisela isantya nokusebenza kakuhle kwemveliso yokulwa nemitshina. Ukubonakaliswa kwamandla nesantya sokwakha kwakhona ikhono lemveliso esikhumbeni somntu yaba yimbono yangasemva koyilo olubonakalayo. Ukukugxininisa ikhono layo, imbono yaba yiflegi emnyama nemhlophe enesitshekisi yegrand prix, ephawula ukuqaliswa ngokukhawuleza kwemveliso ekunikezeleni isikhumba ngokhuseleko. Eyona nto yayinzima kwinkqubo yaba kukusebenzisana nomshicileli, ukuze kufezekiswe ugado kwebhokisi lesilivere.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Serum Ipakethe Yezithambiso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Serum Ipakethe Yezithambiso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Serum Ipakethe Yezithambiso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging: Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags: cosmetics, frezyderm, serum, silver, packaging
Production Technology: The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge: The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research: Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration: The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration: The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow: Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members: George Ziakas
Andromachi Kakava