Smoothies Ukubhalisa Uphawu Lokutya ngu-Andromachi Kakava

Uyilo olubizwa ngokuba yi-Smoothies Ukubhalisa Uphawu Lokutya olwenziwe ngu-Andromachi Kakava ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Smoothies Ukubhalisa Uphawu Lokutya

ngu Andromachi Kakava

Umxhasi: ABC Design Communication

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

14,308

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152745

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Smoothies Ukubhalisa Uphawu Lokutya

Kwihlabathi elijinga lisoloko lihamba kwaye ixesha liyangxama, ii-smoothies ze-Jean Paul Lab ziphendula ngokukhwela ibhayisekile kwiipakethi ezintandathu ezizele yimvuselelo neencasa ezintle. Abakhweli bebhayisekile baba luphawu lwenkululeko. Kuwo onke amaxesha banyakaza ngokungaqhelekanga benesibindi, befumana iindlela ezizalisa ubomi babo ngolonwabo, kanye njengencasa efihliweyo kwii-smoothies. Lixesha lokuba uyeke kwaye uhambe uye kwihlabathi elingumangaliso lweencasa ze-Jean Paul Lab ulandela iindlela zolonwabo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Smoothies Ukubhalisa Uphawu Lokutya ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Smoothies Ukubhalisa Uphawu Lokutya iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Smoothies Ukubhalisa Uphawu Lokutya iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Imilinganiselo nePakishini: Label: Width 110mm x Height 160mm
Iithegi: smoothies, jean paul lab, vintage, packaging
Ubuchwepheshe Bokuvelisa: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Umngeni Woyilo: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Uphando: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inkuthazo: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Ubude Beprojekthi: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Ukuhamba Komsebenzi: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Amalungu Eqela: George Ziakas
Costas Lakis