Jingting Mountain Scenic Area Umsebenzi Ophambili: Isazisi soPhawu ngu-Zhejiang Gongshang University

Uyilo olubizwa ngokuba yi-Jingting Mountain Scenic Area Umsebenzi Ophambili: Isazisi soPhawu olwenziwe ngu-Zhejiang Gongshang University ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2024

Jingting Mountain Scenic Area Umsebenzi Ophambili: Isazisi soPhawu

ngu Zhejiang Gongshang University

Umxhasi: Anhui · Jingting Mountain Scenic Area

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

16,520

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152983

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jingting Mountain Scenic Area Umsebenzi Ophambili: Isazisi soPhawu

Umbhalo weNcwadi: I-Jingting Mountain Scenic Area sisazisi sophawu esenzelwe indawo ephambili yokubukelwa kanye nepaki yehlathi likazwelonke esePhondweni le-Anhui, eChina. Isazisi sisekelwe kumbono wokuphengulula inkcubeko ngokusebenzisa umzobo, kangangokuba ukutyelela kuziva ngathi kukuhamba ukhangela umzobo ophindiweyo (scroll painting). Iimboniselo zeentaba, imifanekiso yamagumbi okuphumla (pavilion), amafu azolileyo, iindwe zasendle, kunye notywala olumhlophe lwendawo kwakunye neti eluhlaza, konke kuzotywe kolu lwimi lomfanekiso. Kukho iigrafikhi ezintandathu ezincedisayo ezixhasa uphawu oluphambili, ezinganokusetyenziswa kwiimeko ezininzi. Uyilo lubuyisela indlela yangaphambili yomfanekiso enemida encinane yomtsalane, kwaye lufaneleka kumajelo edijithali eendaba.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Jingting Mountain Scenic Area Umsebenzi Ophambili: Isazisi soPhawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Jingting Mountain Scenic Area Umsebenzi Ophambili: Isazisi soPhawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Jingting Mountain Scenic Area Umsebenzi Ophambili: Isazisi soPhawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Imilinganiselo nePakishini: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Iithegi: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Ubuchwepheshe Bokuvelisa: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Uphando: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inkuthazo: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Ubude Beprojekthi: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Amalungu Eqela: Designer: Kan Zhao