Transatlantic Innovation Week Unxibelelwano Lomsitho ngu-Stefan Maier-Wimmer

Uyilo olubizwa ngokuba yi-Transatlantic Innovation Week Unxibelelwano Lomsitho olwenziwe ngu-Stefan Maier-Wimmer ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IntsimbiUkubhengeza· 2024

Transatlantic Innovation Week Unxibelelwano Lomsitho

ngu Stefan Maier-Wimmer

Umxhasi: U.S. Konsulat München

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ukubhengeza

47,101

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#153141

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Transatlantic Innovation Week Unxibelelwano Lomsitho

I-Transatlantic Innovation Week, eququzelelwe yi-U.S. Embassy nazo zonke iikhonsilathi jikelele ezintlanu, ngumsitho weentsuku ezininzi ogxile kubambiswano lwaseJamani nase-Amerika namandla obuchule abanzi. Phantsi kwesiqhakancu salo nyaka esithi ubugcisa obungenamida, isiqhulelo somsitho, iphepha lokufika kunye nesethi epheleleyo yezixhobo zeendaba zoluntu zaphuhliswa kumaqabane omsitho. Isiboniso esiphambili somsitho sidibanisa isiqhakancu nengcamango yobambiswano njengomyalezo oyintloko.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Transatlantic Innovation Week Unxibelelwano Lomsitho ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Transatlantic Innovation Week Unxibelelwano Lomsitho iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Transatlantic Innovation Week Unxibelelwano Lomsitho iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Iithegi: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Ubuchwepheshe Bokuvelisa: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Umngeni Woyilo: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Inkuthazo: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Ubude Beprojekthi: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Ukuhamba Komsebenzi: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Amalungu Eqela: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht