Hunguest Hotels Umsebenzi ophambili: Umfanekiso Wophawu Lwenkampani by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.
IbhronziIgrafiki· 2024
Hunguest Hotels Umsebenzi ophambili: Umfanekiso Wophawu Lwenkampani
Client: Studio NUR
Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category
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About Hunguest Hotels Umsebenzi ophambili: Umfanekiso Wophawu Lwenkampani
Umbhalo Wencwadi: I-Hunguest Hotels ngumfanekiso wophawu lwenkampani owenzelwe iqela lezindlu zabatyeleli laseHungary. Lo mfanekiso unxulumanisa ukuzinikela kumgangatho nokungaguquguquki. Umsebenzi ubandakanya uphuculo lwe-logo ekhoyo kunye nazo zonke izinto zokubona, ukususela kuphawu lwezindlu zabatyeleli ukuya kwizinto ezishicilelweyo. Uninzi lwezi zindlu zabahambi luxhunywe namaziko okuphumla nokuhlambulula umzimba, ngoko ke uyilo lubonisa unxulumano namanzi. I-logo ngunobumba omkhulu u-H owakhiwe ngamathontsi amanzi, kwaye umbala ophambili wophawu ngoblowu. Kusetyenziswe indlela yokushicilela ye-letterpress, iimpahla zemenyu zesikhumba ezinamaphethini abekwe ngokucinezela, kunye namaphawu omthi akroliweyo.
The Recognition
About the Ibhaso Lebhronzi le-A' Design Award
Hunguest Hotels Umsebenzi ophambili: Umfanekiso Wophawu Lwenkampani ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Hunguest Hotels Umsebenzi ophambili: Umfanekiso Wophawu Lwenkampani iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Hunguest Hotels Umsebenzi ophambili: Umfanekiso Wophawu Lwenkampani iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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