The Drum of Heaven and Earth Umsebenzi Ophambili: Ukuphakwa kweTywala ngu-Hai Zhu

Uyilo olubizwa ngokuba yi-The Drum of Heaven and Earth Umsebenzi Ophambili: Ukuphakwa kweTywala olwenziwe ngu-Hai Zhu ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

The Drum of Heaven and Earth Umsebenzi Ophambili: Ukuphakwa kweTywala

ngu Hai Zhu

Umxhasi: Shanxi Fenyangwang Wine Industry Co., Ltd.

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

12,557

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#154724

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Drum of Heaven and Earth Umsebenzi Ophambili: Ukuphakwa kweTywala

Isicatshulwa Sencwadi: I-Drum of Heaven and Earth luyilo lokuphakwa kwengqayi yetywala laseTshayina i-Baijiu elingama-25 kg. Ubume balo bufana nengoma yamandulo yemfazwe, buphenjelelwe zingoma zejenene wamaTang uGuo Ziyi. Iindrako ezivezwe ngokuqhosha kunye neePixiu, izilo eziyintsikelelo kwisiko lamaTshayina, zidityaniswe nombhalo-ntsomi ngendlela yesikhundla-ntathu esinokuvakalwa ngesandla. Ukugcotywa ngegolide nokuqhosha kunika umphezulu isandi esityebileyo. Iintonga zengoma ezikuzo zombini iimbombo zinokusetyenziswa njengezinambuzana, ngoko tywala liyakwazi ukwabelwana. Impahlo yokuphakwa yeyobungakanani obungama-565 nge-209 nge-742 mm.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

The Drum of Heaven and Earth Umsebenzi Ophambili: Ukuphakwa kweTywala ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. The Drum of Heaven and Earth Umsebenzi Ophambili: Ukuphakwa kweTywala iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. The Drum of Heaven and Earth Umsebenzi Ophambili: Ukuphakwa kweTywala iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Imilinganiselo nePakishini: product dimensions, 565 mm x 209 mm x 742 mm
Iithegi: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Ubuchwepheshe Bokuvelisa: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Umngeni Woyilo: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Uphando: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inkuthazo: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Ubude Beprojekthi: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Ukuhamba Komsebenzi: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Amalungu Eqela: Hai Zhu