Hao Prawns Ipakeji Yeziqholo ngu-Jin Zhang

Uyilo olubizwa ngokuba yi-Hao Prawns Ipakeji Yeziqholo olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Hao Prawns Ipakeji Yeziqholo

ngu Jin Zhang

Umxhasi: Wuhan Sanbu Brand Design

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

12,702

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#154739

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hao Prawns Ipakeji Yeziqholo

Abayili basebenzisa indawo enkulu emhlophe ukuzahlula kweeminye iimveliso ezifanayo, besebenzisa indibaniselwano yabalinganiswa bepokha abaziwa kunye nolokreyifishi ukwenza abathengi bazive beziqhelile; Ngenxa yokuba oonobumba baseTshayina begama lophawu balula ngendlela engeyiyo, umyili wenze ilogo yesiNgesi yophawu esebenzisa amanqaku epinyin yaseTshayina. Ukongeza ithoni kwenza kube lula ukubiza igama lophawu ngokuchanekileyo, kwaye imilo yethoni ifana nophawu lokukhangela, yenza umfanekiso oncedisayo wophawu.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Hao Prawns Ipakeji Yeziqholo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Hao Prawns Ipakeji Yeziqholo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Hao Prawns Ipakeji Yeziqholo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Imilinganiselo nePakishini: Width 185mm x Depth 45mm x Height 256mm
Iithegi: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Ubuchwepheshe Bokuvelisa: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Umngeni Woyilo: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Uphando: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inkuthazo: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Ubude Beprojekthi: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Ukuhamba Komsebenzi: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.