Sheng Ming Yue Ibhokisi Yesipho Yamakhekhe Enyanga ngu-Hu Wan, Li Jianpeng and Shi Xiaoxia

Uyilo olubizwa ngokuba yi-Sheng Ming Yue Ibhokisi Yesipho Yamakhekhe Enyanga olwenziwe ngu-Hu Wan, Li Jianpeng and Shi Xiaoxia ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Sheng Ming Yue Ibhokisi Yesipho Yamakhekhe Enyanga

ngu Hu Wan, Li Jianpeng and Shi Xiaoxia

Umxhasi: Netease Yanxuan Trading Co. Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#154809

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sheng Ming Yue Ibhokisi Yesipho Yamakhekhe Enyanga

Ngexesha loMthendeleko waseNtshonalanga oPhakathi Kwekwindla, amakhekhe enyanga anikwa njengezipho kwaye asetyenziswa ngabantu ngokwabo. Nangona kunjalo, njengoko ukupakisha kuya kusiba luqilima kwaye kulahlekise, iqela layila ngenjongo ibhokisi yesipho yamakhekhe enyanga encinci nefaneleke kwindalo. I-Sheng Ming Yue ibonisa inyanga eqaqambileyo iphuma elwandle, ivakalisa ukulangazelela kwabantu baseTshayina ukuhlangana kunye nezinto ezintle, igcina iimpawu zokupha ezikumgangatho ophezulu ngelixa iveza umgangatho nobunzulu benkcubeko yemveli yaseTshayina. Injongo kukubonelela ngendlela ekumgangatho ophezulu nexabiso elifikelelekayo yokubhiyozela lo mthendeleko ngelixa kukhuthazwa indlela yokuphila ezinzileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Sheng Ming Yue Ibhokisi Yesipho Yamakhekhe Enyanga ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Sheng Ming Yue Ibhokisi Yesipho Yamakhekhe Enyanga iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Sheng Ming Yue Ibhokisi Yesipho Yamakhekhe Enyanga iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Imilinganiselo nePakishini: Width：200mm x Depth:110mm x Height：255mm
Iithegi: Oriental Aesthetics, Package Design
Ubuchwepheshe Bokuvelisa: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Umngeni Woyilo: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Uphando: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Inkuthazo: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Ubude Beprojekthi: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Ukuhamba Komsebenzi: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Amalungu Eqela: Hu Wan
Li Jianpeng
Shi xiaoxia
Amagunya Emifanekiso: Creative Director Hu Wan
Designer Li Jianpeng