Miok Ipakethe yeBhiya yoBisi ngu-Iris Fan

Uyilo olubizwa ngokuba yi-Miok Ipakethe yeBhiya yoBisi olwenziwe ngu-Iris Fan ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Miok Ipakethe yeBhiya yoBisi

ngu Iris Fan

Umxhasi: Miok

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

34,977

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#155700

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Miok Ipakethe yeBhiya yoBisi

IMiok luyilo lwepakethe yebhiya yobisi ethengiswa ngeenkonkxa. Esi siselo sidibanisa ubisi olumnandi nolumuncu namagwebu ebhiya, kwaye siqulethe iiprobhayotiki nomgangatho ophantsi wotywala. Ingcamango yoyilo kukuxuba. Macala onke oonobumba abadadayo bakaMiok, iimilo ezimbini zolwelo zidibana zenze imilo entsha. Ulwimi olubonwayo lunesibindi, lunamandla kwaye luyonwabisa. Ilogo yeyona nto iphambili kwinkonkxa, ngoko ke uphawu lwentengiso kulula ukulubona kwimarike. Inkonkxa nganye iphethe iimililitha ezingama-375. Inkqubo yepakethe iquka iibhokisi zezipho, iibhokisi zokuthumela kunye neebhokisi eziphathwayo zokuthengisa kwi-intanethi nasezivenkileni.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Miok Ipakethe yeBhiya yoBisi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Miok Ipakethe yeBhiya yoBisi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Miok Ipakethe yeBhiya yoBisi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Imilinganiselo nePakishini: 375mL per can
Iithegi: Mixing, Milk Beer, Packaging, Can, Miok
Ubuchwepheshe Bokuvelisa: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Umngeni Woyilo: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Uphando: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inkuthazo: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Ubude Beprojekthi: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Ukuhamba Komsebenzi: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Iipathenti: Copyrights belong to IBEA, 2021
Amalungu Eqela: Iris Fan
Amagunya Emifanekiso: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao