Maquera Ibhotile Yee-50cl Yotywala Olufakwe Incasa ngu-Guillaume Tiravy

Uyilo olubizwa ngokuba yi-Maquera Ibhotile Yee-50cl Yotywala Olufakwe Incasa olwenziwe ngu-Guillaume Tiravy ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Maquera Ibhotile Yee-50cl Yotywala Olufakwe Incasa

ngu Guillaume Tiravy

Umxhasi: Maquera

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

42,679

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#155986

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Maquera Ibhotile Yee-50cl Yotywala Olufakwe Incasa

Embindini we-Ardeche, ummandla okude eFrance, kuzalwa ibhotile yotywala olufakwe incasa. Ukupakishwa kweMaquera kwakha unxibelelwano oluthe ngqo nabathandi, ukwazisa isitya esiyiliwe ngabom ukuze kufakwe incasa entsha ekhaya emva kokonwabela umxube wayo wokuqala. Ilebhile enokutshintshwa igquma ishicilelo se-skrini, idale ukungalingani. Yenziwe ngezinto ezihlala ixesha elide, iba nokusebenziseka ngokuphindaphindiweyo ngonaphakade. Le ndlela ijongana neenkxalabo zabathengi, yenza imveliso igqame eshelifu ngelixa izinzile ngokupheleleyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Maquera Ibhotile Yee-50cl Yotywala Olufakwe Incasa ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Maquera Ibhotile Yee-50cl Yotywala Olufakwe Incasa iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Maquera Ibhotile Yee-50cl Yotywala Olufakwe Incasa yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
Imilinganiselo nePakishini: Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl

Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm

Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA

- The cork label is manually embossed during bottling.
Iithegi: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
Ubuchwepheshe Bokuvelisa: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
Umngeni Woyilo: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
Uphando: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
Inkuthazo: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
Ubude Beprojekthi: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
Ukuhamba Komsebenzi: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
Iipathenti: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
Amagunya Emifanekiso: Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy