Shan Ling 3 Ibhokisi Yokuphakhisha ngu-Shanghai Kuyekuye Technology Co., Ltd.

Uyilo olubizwa ngokuba yi-Shan Ling 3 Ibhokisi Yokuphakhisha olwenziwe ngu-Shanghai Kuyekuye Technology Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Shan Ling 3 Ibhokisi Yokuphakhisha

ngu Shanghai Kuyekuye Technology Co., Ltd.

Umxhasi: 361°kids

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

10,865

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#156355

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Shan Ling 3 Ibhokisi Yokuphakhisha

Umsebenzi Wentsapho: I-Shan Ling 3 ibhokisi yokuphakhisha yohlobo olulinganiselweyo equlathe izihlangu, iimpahla kunye nezinto ezongezelelweyo zeqela lezemidlalo. Imilo yesangqa esithathu iyahluka kubhokisi eziqhelekileyo eziyi-rectangile kunye nezinto zonke ukuba zilale zithambile ngaphakathi. Ibhokisi enye ilingana noBungakanani beemitshini zeenyawo ukusuka ku-31 ukuya ku-43, kunye neempahla ziqokelelwe ukuthintela ukusonga ngexesha lokuthutha. Izinto ezilungele ukusingqongileyo ziyasetyenziswa, kunye nokwehla kobungakanani kunye nobunzima ukwehlisa ukusetyenziswa kwezinto kunye neendleko zeleistiki. Umzobo usebenzisa ubugcisa bokubhala kwesiTshayina kunye nentsomi yenkalankomo etyibiliza ngesango lodrako, isebenzisa iintlanzi, isango kunye namanzi njengezinto eziphambili.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Shan Ling 3 Ibhokisi Yokuphakhisha ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Shan Ling 3 Ibhokisi Yokuphakhisha iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Shan Ling 3 Ibhokisi Yokuphakhisha iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Imilinganiselo nePakishini: Width 480 mm x Depth 540 mm x Height 115 mm
Iithegi: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Ubuchwepheshe Bokuvelisa: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Umngeni Woyilo: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Uphando: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inkuthazo: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Ubude Beprojekthi: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Ukuhamba Komsebenzi: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Amalungu Eqela: Creative Director: Xusong Wang
Designer: Xiao Dong