Jo Chu NAORAI JOCHU by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2024

Jo Chu NAORAI JOCHU

by Eisuke Tachikawa

Client: Naorai Co., Ltd.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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The Design

About Jo Chu NAORAI JOCHU

INaorai idale uhlobo olutsha lwesake ngokuyihluza ngaphandle kobushushu, ivumela incasa yesake ukuba ihlale iphelele. Ukumela ubunzulu noxolo lwenkcubeko yaseJapan, kusetyenziswa "ishide" (imiqondiso yamaphepha) ukunceda ukubonisa indawo engcwele. Ukubonakalisa ubuhle besake, iNosigner yalandela imilo yebhaluni egcwele amanzi eyenziwe luxinzelelo lomphezulu yaza yabonisa umzuzu apho amathontsi amanzi ahlanjululweyo ewisa.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Jo Chu NAORAI JOCHU ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Jo Chu NAORAI JOCHU iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Jo Chu NAORAI JOCHU yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Dimensions & Packaging: 11cm x 11cm x 25.5cm/Outer dimensions of box
Design Challenge: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiration: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Team Members: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto