Inheritance Ipakethe Yotywala ngu-Easyou Design

Uyilo olubizwa ngokuba yi-Inheritance Ipakethe Yotywala olwenziwe ngu-Easyou Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Inheritance Ipakethe Yotywala

ngu Easyou Design

Umxhasi: Easyou brand design

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

31,460

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#158092

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Inheritance Ipakethe Yotywala

I-Inheritance yiyilo yepakethe yotywala baseTshayina. Ibhotile yeglasi inefom elula egxile kokuyimfuneko edibanisa amacala angqukuva nesiseko esisikwere, ekhankanya ingcamango yemveli yokuba izulu lingqukuva kwaye umhlaba usikwere. Isiciko sebhotile senziwe ngokwesimo somnqwazi kaSu Dongpo kwaye kulula ukusibamba nokusivula. Imifanekiso emithandathu ibalisa amabali osapho lwabathathu abangooSu kunye nezinto ezixabisekileyo ezinxulumene nalo. Ibhokisi engaphandle yenziwe ngekhadibhodi esemgangathweni ophezulu enokukrolwa okuphakamileyo (embossing) kunye nokutyatyekwa nge-UV. Le yilo ijolise ekuboniseni ilifa lenkcubeko yaseTshayina kubathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Inheritance Ipakethe Yotywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Inheritance Ipakethe Yotywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Inheritance Ipakethe Yotywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Imilinganiselo nePakishini: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Iithegi: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Ubuchwepheshe Bokuvelisa: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Umngeni Woyilo: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Uphando: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inkuthazo: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Ubude Beprojekthi: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Ukuhamba Komsebenzi: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Amalungu Eqela: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel