Lax Ukwakha iBrand ngu-Jonathan Ramirez and Juliana Betancur

Uyilo olubizwa ngokuba yi-Lax Ukwakha iBrand olwenziwe ngu-Jonathan Ramirez and Juliana Betancur ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2024

Lax Ukwakha iBrand

ngu Jonathan Ramirez and Juliana Betancur

Umxhasi: Written and Drawn Studio

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

15,414

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#158898

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lax Ukwakha iBrand

Umxhasi wayefuna ukwakhiwa kwelogo yenkampani yokuqokelela idatha nemiyalezo ye-CRM, efuna ukuba ibe nemvakalelo yedijithali neyanamhlanje. Igama elithi Lax livela kwiChiLax okanye iReLax, elidlulisela imvakalelo yoxolo kubasebenzisi. Ukongeza ukwahluka, kwafakwa umfanekiso wentliziyo, omele ukukhathalela abathengi okudla ngokutyeshelwa kumashishini e-CRM azenzayo. Iipixels zadityaniswa ukubonisa ukubaluleka kwedatha nokuguqulwa kwayo ibe yedijithali. Ngoko ke, kwahlanganiswa izinto eziphambili: intliziyo yothando kubathengi, iipixels zedatha, kunye no-X wokuphumla.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Lax Ukwakha iBrand ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lax Ukwakha iBrand iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lax Ukwakha iBrand iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Imilinganiselo nePakishini: The sizes depend of the media where it is applied
Iithegi: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Ubuchwepheshe Bokuvelisa: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Umngeni Woyilo: Craft something distinctive that articulates the technology, costumer care and digitalization
Uphando: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inkuthazo: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Ubude Beprojekthi: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Ukuhamba Komsebenzi: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Amalungu Eqela: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Amagunya Emifanekiso: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango