Xilin Gol Cheese Umsebenzi Ophambili: Ipakheji Yetshizi ngu-Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Uyilo olubizwa ngokuba yi-Xilin Gol Cheese Umsebenzi Ophambili: Ipakheji Yetshizi olwenziwe ngu-Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Xilin Gol Cheese Umsebenzi Ophambili: Ipakheji Yetshizi

ngu Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Umxhasi: Xilin Gol League Brand Building Promotion Centre

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

13,335

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#158922

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Xilin Gol Cheese Umsebenzi Ophambili: Ipakheji Yetshizi

Umbhalo Weencwadi: I-Xilin Gol Cheese lulwakhiwo lwepakheji yemveliso yetshizi evela kwiNgca yeXilin Gol. Ibhokisi elilisikwere livuleka kwaye livaleke ngentla nangezantsi. Iqokobhe langaphandle lenziwe ngephepha neplastiki elinomfanekiso ongqukuva okhonjwe ngendlela yeyurt (yurt-shaped hollowed out pattern). Amaphepha acwangcileyo (transparent sheets) ngaphambili nangasemva apapashwe imifanekiso yosapho lwetshizi. Iipatheni kunye nemibhalo kwiicala zombini zipapashwe ngendlela yeletterpress printing. Icala langaphakathi lenziwe ngephepha elingacwangcanga elinemifanekiso yendawo yengca. Ulwakhiwo ludibanisa isiko lamaMongoli nobugcisa bemifanekiso yale mihla.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Xilin Gol Cheese Umsebenzi Ophambili: Ipakheji Yetshizi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Xilin Gol Cheese Umsebenzi Ophambili: Ipakheji Yetshizi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Xilin Gol Cheese Umsebenzi Ophambili: Ipakheji Yetshizi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Imilinganiselo nePakishini: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Iithegi: Cheese, Food, Packaging Design, Branding, Products
Ubuchwepheshe Bokuvelisa: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Umngeni Woyilo: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Uphando: Interpersonal Design Theory, Anthropomorphic Design
Inkuthazo: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Ubude Beprojekthi: The project was completed in Hangzhou, China, on October 10, 2023.
Ukuhamba Komsebenzi: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Amalungu Eqela: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Amagunya Emifanekiso: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.