Heti Ukubeka Uphawu Nokupakisha ngu-Cansu Dagbagli Ferreira

Uyilo olubizwa ngokuba yi-Heti Ukubeka Uphawu Nokupakisha olwenziwe ngu-Cansu Dagbagli Ferreira ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Heti Ukubeka Uphawu Nokupakisha

ngu Cansu Dagbagli Ferreira

Umxhasi: Cansu Dagbagli Ferreira

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#158924

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Heti Ukubeka Uphawu Nokupakisha

UHeti, othiwe ngokwelizwi lakwaDakota elithi Ikhaya, ubonelela ngeziselo ezivuselela isazela sekhaya ngencasa yendalo efakwe kuzo, ebhiyozela izityalo zomthonyama zaseMntla Melika. Olu phawu lunempembelelo ezentlalo lunikezela inxalenye yengeniso ekuxhaseni uluntu lwemveli. I-Effortless Wisdom, ingcamango yophawu, ibonisa imizobo yesimbo somthonyama nencasa, kunye nokupakisha okuphefumlelwe kukulingana kweejiyometri kobugcisa baseDakota, kudlulisela ukulinganisela nemvisiswano. Uyilo ludibanisa iphalethi yombala omnye kunye nemibala egxininisiweyo, lugxininisa ubunzulu bobugcisa bomthonyama kwimeko yanamhlanje.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Heti Ukubeka Uphawu Nokupakisha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Heti Ukubeka Uphawu Nokupakisha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Heti Ukubeka Uphawu Nokupakisha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Imilinganiselo nePakishini: 12 oz can label dimensions are 151 x 195 mm
Iithegi: native, indigenous, social, infused, drink, illustration
Ubuchwepheshe Bokuvelisa: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Umngeni Woyilo: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Uphando: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inkuthazo: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Ubude Beprojekthi: 8 months, 2023-2024, United States and France
Ukuhamba Komsebenzi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery