Prominent Chicheng Umsebenzi Ophambili: Ipakheji Yamacwecwe Obumba by Chushan Design

Prominent Chicheng Umsebenzi Ophambili: Ipakheji Yamacwecwe Obumba by Chushan Design is a highly esteemed winner of the very prestigious 2024 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2024

Prominent Chicheng Umsebenzi Ophambili: Ipakheji Yamacwecwe Obumba

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Prominent Chicheng Umsebenzi Ophambili: Ipakheji Yamacwecwe Obumba

Umbhalo Wencwadi: I-Prominent Chicheng lulwakhiwo lwepakheji yamacwecwe oluphefumlelwe yinkcubeko yobhedu yamaTshayina. Isambatho sangaphambili siphethe umfanekiso wetayigile oshicilelwe ngendlela ye-intaglio, oluphawu lwembali lwenkalipho nokukhuselwa. Umthi, iphepha, ileda, ilaphu kunye nesixhobo esidityanisiweyo zidityaniswe kunye, kwaye ukukrola ngelaser kusetyenziswa ekuveliseni. Ulwakhiwo lulandela indlela yendabuko yokudibanisa ngo-mortise kunye ne-tenon, ngoko ibhokisi linokuhlanganiswa, licholwe ecaleni kwaye ligcinwe ngokulula. Iinyawo zenkxaso ezingaqondakaliyo zivumela ukubekwa phezu kwenye ngokukhuselekileyo. Kubandakanywa ingxowa yokugcina eyenziwe ngeleda, isitya sokubeka indebe kunye nesiseko esisebenza ngeendlela ezininzi.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Prominent Chicheng Umsebenzi Ophambili: Ipakheji Yamacwecwe Obumba ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Prominent Chicheng Umsebenzi Ophambili: Ipakheji Yamacwecwe Obumba iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Prominent Chicheng Umsebenzi Ophambili: Ipakheji Yamacwecwe Obumba iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design