Bedtime Story Ukupakishwa kweTshokolethi yeBhuthiki by Xi Yang

Bedtime Story Ukupakishwa kweTshokolethi yeBhuthiki by Xi Yang is a highly esteemed winner of the very prestigious 2024 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2024

Bedtime Story Ukupakishwa kweTshokolethi yeBhuthiki

by Xi Yang

Client: Amovo

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Bedtime Story Ukupakishwa kweTshokolethi yeBhuthiki

Oku kukuyila ukupakishwa koluhlu lwetshokholethi ekumgangatho ophezulu. Imizobo kwibhokisi yangaphandle icebisa amava encasa eyahlukileyo ye-flavour nganye yetshokholethi: nokuba iqaqambile, inomtsalane, okanye iyimfihlakalo yaye ingaqhelekanga. Ngokungafaniyo nokupakishwa kwetshokholethi okuninzi, okusebenzisa iipateni zokutya ezibonakalayo njengezinto ezibonakalayo ukumela i-flavour yemveliso, olu luhlu ludlulisela unxulumano olutyebileyo kunye neenguqu zeemvakalelo eziziswa yincasa ngemizobo engaqhelekanga enebali.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Bedtime Story Ukupakishwa kweTshokolethi yeBhuthiki ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Bedtime Story Ukupakishwa kweTshokolethi yeBhuthiki iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Bedtime Story Ukupakishwa kweTshokolethi yeBhuthiki yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release