7Up Destinations Venezuela Ukupakisha Iziselo ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-7Up Destinations Venezuela Ukupakisha Iziselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

7Up Destinations Venezuela Ukupakisha Iziselo

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

20,758

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159595

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-7Up Destinations Venezuela Ukupakisha Iziselo

7Up Destinations Venezuela luthotho lwezitini zeziselo ezenziwe ngenani elinqongophileyo, ezenzelwe imarike yaseLatin America yaza zathengiswa eVenezuela. Ezi zitini zine zimela iindawo ezine ezihlala ziphawulwe kwaye zaziwa kakuhle kwelo lizwe: iAdicora, iLos Roques, iEl Yaque neCanaima. Uyilo ngalunye lubonisa izityalo nezilwanyana zomthonyama waseVenezuela. Ngaphambili kwesitini ngasinye kugcinwa umbala oluhlaza wemveli we-7Up ukwenzela ukuba uphawu lwenkampani luqondwe lula. Ngasemva kwesitini ngasinye kusetyenziswa umbala oluhlaza obumbaxa-mbaxa welwandle lasetropikhi njengendawo yangasemva yemizobo ekhuthaza uhambo. Injongo kukwakha unxibelelwano lweemvakalelo kubathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

7Up Destinations Venezuela Ukupakisha Iziselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. 7Up Destinations Venezuela Ukupakisha Iziselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. 7Up Destinations Venezuela Ukupakisha Iziselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inkuthazo: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Funda Uxwebhu Lweendaba

Okuxhasiweyo