Lays Dungeons And Dragons Ipakethe Yokutya by PepsiCo Design and Innovation

Lays Dungeons And Dragons Ipakethe Yokutya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2024

Lays Dungeons And Dragons Ipakethe Yokutya

by PepsiCo Design and Innovation

Client: PepsiCo

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Lays Dungeons And Dragons Ipakethe Yokutya

ILays Dungeons and Dragons luyilo lokupakisha ukutya olwenzelwe uluhlu lweetships zetapile. Le pakethe yakhutshwa njengonxibelelwano nomboniso bhanyabhanya ka-2023 othi Dungeons and Dragons, Honor Among Thieves, kwaye yahamba kunye nekhithi yabaphembeleli. Uyilo lusekelwe kwihlabathi lentsomi lalo mboniso bhanyabhanya. Umlinganiswa ongundoqo weli phulo nguThe Potato, umlinganiswa ovela kumboniso bhanyabhanya kwaye ikwayitapile yokwenyani. Umxholo unxibelelanisa ibali neetapile ezilinywe kwiifama ezingaphezu kwe-100 eMelika naseKhanada ezibonelela ngeetships.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Lays Dungeons And Dragons Ipakethe Yokutya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Lays Dungeons And Dragons Ipakethe Yokutya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lays Dungeons And Dragons Ipakethe Yokutya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Read the Press Release