Pepsi Big Football Event LTO Ipakethe Yeziselo ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Pepsi Big Football Event LTO Ipakethe Yeziselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Pepsi Big Football Event LTO Ipakethe Yeziselo

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

120,003

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159649

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pepsi Big Football Event LTO Ipakethe Yeziselo

IPepsi Big Football Event LTO luyilo lwepakethe yeziselo yexesha elilinganiselweyo eyenzelwe itumente enkulu yebhola ekhatywayo eyayibanjwe eQatar ngo-2022. Le pakethe ibonisa iifoto zabalandeli bebhola ekhatywayo bokwenene bezizwe ezahlukeneyo, zibamba uvuyo olunzulu oluviwayo ngexesha lomdlalo. Kwasetyenziswa izihluzi zepeyinti kwimifanekiso ukukhumbuza ngesiko lokupeyintwa kobuso phakathi kwabaxhasi nokunika inkangeleko yobugcisa. Imifanekiso ephambili ehambelanayo noopopayi bandisa olo lwimi lwemizobo lunye. Injongo kukudibanisa uphawu lweshishini nabalandeli bebhola ekhatywayo bendawo ngexesha lomsitho.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Pepsi Big Football Event LTO Ipakethe Yeziselo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Pepsi Big Football Event LTO Ipakethe Yeziselo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pepsi Big Football Event LTO Ipakethe Yeziselo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inkuthazo: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Funda Uxwebhu Lweendaba

Okuxhasiweyo