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72 Xiangyu The Conqueror Liquor Umsebenzi Ophambili: Ipakheji Yebhotile Yotywala ngu-Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Uyilo olubizwa ngokuba yi-72 Xiangyu The Conqueror Liquor Umsebenzi Ophambili: Ipakheji Yebhotile Yotywala olwenziwe ngu-Lubo Cao, Xiaoqiang Hu and Pengfei Dai ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.


IbhronziIpakheji· 2024

72 Xiangyu The Conqueror Liquor Umsebenzi Ophambili: Ipakheji Yebhotile Yotywala

ngu Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Umxhasi: Hubei Shihua Liquor Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159759

Imibala

Uyilo

Malunga ne-72 Xiangyu The Conqueror Liquor Umsebenzi Ophambili: Ipakheji Yebhotile Yotywala

Umbhalo Wencwadi: I-72 Xiangyu The Conqueror Liquor lipakheji lebhotile eyenzelwe i-baijiu yaseTshayina. Ibhotile ibunjwe njengesitya esineenyawo ezintathu (tripod), ubume obumele isidima namandla kwimbali nenkcubeko yamaTshayina. Isihloko sebhotile sibunjwe ngokwentloko yenkomo kaMlawuli Yan Shennong, ophawu lobulumko nenkalipho. Umbala omnyama ngowona ungundoqo, kunye neengqimba ezingwevu, ezirhawuzelayo (bronze) nezibomvu ezenza umahluko obonakalayo. Iimpawu ezigobileyo ezinxulumene nesitya esineenyawo ezintathu zenziwe ngokuqhosha (embossed). Iindawo ezinombala zineempendulo ezicwebezelayo, ngeli xesha iindawo ezimnyama zingacwebezeli (matte). Le pakheji yenzelwe imibhiyozo neminikelo yezipho.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

72 Xiangyu The Conqueror Liquor Umsebenzi Ophambili: Ipakheji Yebhotile Yotywala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. 72 Xiangyu The Conqueror Liquor Umsebenzi Ophambili: Ipakheji Yebhotile Yotywala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. 72 Xiangyu The Conqueror Liquor Umsebenzi Ophambili: Ipakheji Yebhotile Yotywala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa
The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Imilinganiselo nePakishini
Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Iithegi
Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Ubuchwepheshe Bokuvelisa
The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Umngeni Woyilo
The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Uphando
Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inkuthazo
The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Ubude Beprojekthi
The project finished in October 2021.
Ukuhamba Komsebenzi
Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Amalungu Eqela
Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Amagunya Emifanekiso
HUBEI SHIHUA LIQUOR CO.,LTD

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