Uyilo olubizwa ngokuba yi-Italian Pasta Brand Ipakheji yePasta olwenziwe ngu-Olha Takhtarova ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Italian Pasta Brand Ipakheji yePasta

ngu Olha Takhtarova

Umxhasi: SOTB and D

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

25,650

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#160328

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Italian Pasta Brand Ipakheji yePasta

Uphawu lwePasta yaseItali lulwakhiwo lwepakheji nomfanekiso wesimo esibonakalayo wentlobo yeemveliso zepasta needijo. Umbala osisiseko obumfusa onzulu udibanisa yonke intlobo, ngeli xesha imibala eqaqambileyo yeorenji, ikorali, iempurpile, iluhlaza kunye nombala obumfusa yahlula ngayinye imilo yepasta kwishelufu. Umbala wegolide wePantone kunye nophawu olukroliweyo olubonisa umpheki abhekisela kwiindlela zendabuko zokwenza ipasta. Imiyalelo yokupheka needetayile zokutya ezisempilweni zishicilelwe kwiphakheji nganye, kwaye unobumba ocacileyo unceda ekufundeni ngokukhawuleza. Izinto ezisetyenzisiweyo ekwakhiweni kwepakheji ziyakwazi ukusetyenziswa ngokutsha.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Italian Pasta Brand Ipakheji yePasta ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Italian Pasta Brand Ipakheji yePasta iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Italian Pasta Brand Ipakheji yePasta iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Imilinganiselo nePakishini: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Iithegi: packaging, pasta, Italy, food packaging
Ubuchwepheshe Bokuvelisa: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Umngeni Woyilo: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Uphando: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inkuthazo: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Ubude Beprojekthi: Dubai, UAE the project began in September 2022 and ended in March 2023
Ukuhamba Komsebenzi: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.