Jian Shan Jian Shui Utywala Olupakishiweyo ngu-Jing Chen

Uyilo olubizwa ngokuba yi-Jian Shan Jian Shui Utywala Olupakishiweyo olwenziwe ngu-Jing Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2024

Jian Shan Jian Shui Utywala Olupakishiweyo

ngu Jing Chen

Umxhasi: Jing Chen

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

153,304

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#160933

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jian Shan Jian Shui Utywala Olupakishiweyo

Uyilo lwepakethe lwanamhlanje aluseyomsebenzi olula wokukhusela impahla, lubaluleke ngakumbi ekudluliseleni iingcamango zokukhusela indalo, ukuphucula ixabiso leemveliso. Inkomfa yokuyila yakutsha nje yaphawula ukuba ngokubhekisele kwimingeni yendalo, ukupakisha okuluhlaza kuye kwaba yindlela entsha, izinto ezinokuboliswa yindalo, uyilo lokuphinda lusetyenziswe luyathandwa. Ukongeza, izinto ezintsha nazo ziyindlela yoshishino, kwaye iingcamango ezifana nokwenziwa ngokwesimiso sobuqu ziye zachaphazela imida yokupakisha

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Jian Shan Jian Shui Utywala Olupakishiweyo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Jian Shan Jian Shui Utywala Olupakishiweyo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Jian Shan Jian Shui Utywala Olupakishiweyo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Imilinganiselo nePakishini: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Iithegi: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Ubuchwepheshe Bokuvelisa: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Umngeni Woyilo: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Uphando: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inkuthazo: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Ubude Beprojekthi: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Ukuhamba Komsebenzi: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.