Uyilo olubizwa ngokuba yi-Passion Fruit iBhiya olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Passion Fruit iBhiya

ngu Jin Zhang

Umxhasi: Wuhan Sanbu Brand Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

15,096

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#161420

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Passion Fruit iBhiya

U-2024 ngunyaka weLoong eTshayina. Igama lale bhiya libizwa ngokuba nguGolden Dragon Spring, ngoko ke umyili uzobelela "idragon" emele umoya webhrand kunye nomoya waseTshayina, eba sisinto esibonakalayo esibalulekileyo kule pakheji. Kwangaxeshanye, le yibhiya yezandla enencasa yegranadilla. Umyili usebenzisa amasebe namagqabi egranadilla, kunye neendlebe zengqolowa nehops ezibaluleke kakhulu ekwenzeni ibhiya, ukuze adale umfanekiso ophilayo, egxininisa incasa ehlaziyayo yegranadilla.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Passion Fruit iBhiya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Passion Fruit iBhiya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Passion Fruit iBhiya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Imilinganiselo nePakishini: height 250mm x diameter 80mm
Iithegi: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Ubuchwepheshe Bokuvelisa: The bottle is made of iron
Umngeni Woyilo: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Uphando: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inkuthazo: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Ubude Beprojekthi: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Ukuhamba Komsebenzi: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Iipathenti: InBev jinlongquan beer (Hubei) Co., Ltd
Amalungu Eqela: Designer: Jin Zhang
illustration: Jin Zhang