Scarlet Iipadi Zesitofu by Masoud Najafi Amirkiasar

Scarlet Iipadi Zesitofu by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2025

Scarlet Iipadi Zesitofu

by Masoud Najafi Amirkiasar

Client: Scarlet

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Scarlet Iipadi Zesitofu

Ngokuchasene nokungakhululeki kunye nemiqathango abantu basetyhini abafumana ngayo ngexesha labo lesicwili, ingqiqo esemva kokupakishwa kwamapadi wesitofu we-Scarlet yaphefumlelwa ziingcinga zenkululeko nentuthuzelo, iimpawu eziyilwelwe ukuba imveliso izinike. Indalo inika imvakalelo yoxolo nenkululeko engenayo rhoqo ibomi ledolophu lanamhlanje. Ukubamba le ntuthuzelo yeemvakalelo, uyilo lokupakisha lufumana ugqaliso kwindalo engqongileyo kwaye lusebenzisa iindlela ezithambileyo zewothacolor ukubonakalisa ezi mvakalelo. Isiphumo lulwimi olubonakalayo oluzolileyo nolunombongo oluhambelana nesithembiso semveliso sokuthuthuzela nokunakekelwa.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Scarlet Iipadi Zesitofu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Scarlet Iipadi Zesitofu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Scarlet Iipadi Zesitofu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi