Luna Alpina Ukupakisha ngu-Arman Auzhanov

Uyilo olubizwa ngokuba yi-Luna Alpina Ukupakisha olwenziwe ngu-Arman Auzhanov ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2025

Luna Alpina Ukupakisha

ngu Arman Auzhanov

Umxhasi: Eurasia Elite

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

28,742

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#163103

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Luna Alpina Ukupakisha

UArman Auzhanov, umyili ovela eKazakhstan, udale iprojekthi epheleleyo yevodka yecandelo elikumgangatho ophezulu. Usebenzise imifanekiso yeNyanga nesiThuba njengekhowudi ecacileyo yentsingiselo esekelwe kwizixhobo zobugcisa zanamhlanje. Ukubekwa kweemveliso kusekwe kwiimpawu ezimbini zokuthengisa ezikhethekileyo: ngokomvakalelo (ivodka iveliswa ngokuhambelana nezigaba zeNyanga) nenengqiqo (icocwa kusetyenziswa ukuhluza ngeLitye leNyanga). Ibhotile enobume bayo bomntu inokugrogodwa ngaphakathi njengemigrumba yenyanga. Kwilebhile usebenzise izixhobo ezinemikristale emincinci ezenza umfanekiso oshukumayo wesibhakabhaka esineenkwenkwezi, kunye neLens Fresnel yomfanekiso weNyanga. Ipakethe yesipho yexesha elizayo igqibezela lo mfanekiso.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Luna Alpina Ukupakisha ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Luna Alpina Ukupakisha iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Luna Alpina Ukupakisha yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Imilinganiselo nePakishini: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Iithegi: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Ubuchwepheshe Bokuvelisa: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Umngeni Woyilo: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Uphando: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inkuthazo: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Ubude Beprojekthi: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Ukuhamba Komsebenzi: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Iipathenti: Copyrights belong to Arman Auzhanov, 2021-2024