West Lake Beer Ukupakishwa Kwebhiya ngu-China Resources Snow Breweries

Uyilo olubizwa ngokuba yi-West Lake Beer Ukupakishwa Kwebhiya olwenziwe ngu-China Resources Snow Breweries ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2025

West Lake Beer Ukupakishwa Kwebhiya

ngu China Resources Snow Breweries

Umxhasi: China Resources Snow Breweries

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#163374

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-West Lake Beer Ukupakishwa Kwebhiya

IWest Lake Beer luyilo lokupakishwa kwebhiya esebhotileni. Uyilo lusekelwe kwimbonakalo yeChibi laseNtshona eHangzhou, lutolika iBhulorho eYaphukileyo namaChibi Amathathu Abonisa iNyanga njengeempawu zombono ezingaqondakaliyo ngokupheleleyo. Uhlobo lokubhala ludibanisa umbhalo wetywina nesitayela sokubhala ngesandla seSizukulwana sikaSong. Ibhokisi yangaphandle igqityezelwe ngokucofwa kwegolide kunye nefilimu engacwebezeliyo ukuze ibe nomgangatho ogudileyo xa ubanjwa. Ibhotile yenziwe ngeglasi eluhlaza ekumgangatho ophezulu, ethintela ukungena kokukhanya kwe-ultraviolet kwaye inceda ukugcina incasa yebhiya. Iinqaba zamatye eziboniswe ebhotileni zibonisa amandla encasa nganye.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

West Lake Beer Ukupakishwa Kwebhiya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. West Lake Beer Ukupakishwa Kwebhiya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. West Lake Beer Ukupakishwa Kwebhiya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Imilinganiselo nePakishini: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Iithegi: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Ubuchwepheshe Bokuvelisa: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Umngeni Woyilo: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Uphando: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inkuthazo: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Ubude Beprojekthi: The project was designed and developed in December 2022 in Beijing.
Ukuhamba Komsebenzi: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Amalungu Eqela: Qiguang Li, Celine Zhou, Xiaowei He