Piernas Largas Umsebenzi Ophambili: Ipakheji yeWayini ngu-Ian Wallace

Uyilo olubizwa ngokuba yi-Piernas Largas Umsebenzi Ophambili: Ipakheji yeWayini olwenziwe ngu-Ian Wallace ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2025

Piernas Largas Umsebenzi Ophambili: Ipakheji yeWayini

ngu Ian Wallace

Umxhasi: Piernas Largas

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,571

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#163685

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Piernas Largas Umsebenzi Ophambili: Ipakheji yeWayini

Umbhalo weNcwadi: I-Piernas Largas iyiyilo lepakheji yohlobo lweewayini ezine. Ibhotile nganye inegama layo, umbono kunye nomzobo owahlukileko, ophefumlelwe ngabalinganiswa kunye nemizuzu eyaziwayo kubantu abatsha eChile. Umzobo onezibalo ezimangalisayo ujolise ekuqaliseni iincoko kunye nokwenza ibhotile ibe siziba sokugxininisa kwiindibano zoluntu. Ibhotile enye yeglasi iqulathe i-750 ml, ilinganiselwa kubuThebe be-300 mm ukuphakama kwayo, kunye nobunzima obungama-710 g. Umsebenzi wobugcisa usetyenziswe ngesileevu esomeleleyo esitshintsha ngobushushu esimelana nokupholisa. Injongo ngukunikela ngenye indlela yokudlala kunokubonisa iwayini yesiqhelo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Piernas Largas Umsebenzi Ophambili: Ipakheji yeWayini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Piernas Largas Umsebenzi Ophambili: Ipakheji yeWayini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Piernas Largas Umsebenzi Ophambili: Ipakheji yeWayini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Imilinganiselo nePakishini: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Iithegi: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Ubuchwepheshe Bokuvelisa: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Umngeni Woyilo: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Uphando: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inkuthazo: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Ubude Beprojekthi: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Ukuhamba Komsebenzi: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Amalungu Eqela: Freelance Designer: Ian Wallace
Amagunya Emifanekiso: Images: Ian Wallace