Stickman Uphawu Lweshishini ngu-Yitian Zeng

Uyilo olubizwa ngokuba yi-Stickman Uphawu Lweshishini olwenziwe ngu-Yitian Zeng ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2025

Stickman Uphawu Lweshishini

ngu Yitian Zeng

Umxhasi: Stickman

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

10,907

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#164180

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Stickman Uphawu Lweshishini

Isicatshulwa Sencwadi: I-Stickman luphawu lweshishini oluyilelwe ivenkile yeti yebhamu eKansas City. Uphawu olu lususelwa kumlinganiswa oyintanda-bantu omele iimveliso ezimbini eziphambili zevenkile, iti yebhamu kunye nezidlo ezihlabelweyo. Umsebenzi wobugcisa wenziwe ngomzobo wedijithali kunye nokuzoba kwe-vector, ukuze uyilo lukwazi ukwandiswa ubungakanani ngaphandle kokulahlekelwa bucacileni. I-Stickman ibonakala kwiintyantyambo, isibonakaliso esikhanyayo, iiapreni, iikhathini, iindebe, izitroli kunye neengxowa zokuhambisa, ngesinyithi, ilaphu kunye ne-polypropylene. Injongo kukuba nembonakalo eshushu nebandakanya bonke abatyeleli abakuzo zonke iminyaka.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Stickman Uphawu Lweshishini ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Stickman Uphawu Lweshishini iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Stickman Uphawu Lweshishini iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Imilinganiselo nePakishini: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Iithegi: branding, shop, packaging design, illustration
Ubuchwepheshe Bokuvelisa: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Umngeni Woyilo: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Uphando: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inkuthazo: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Ubude Beprojekthi: The project was done within 8 months and was launched officially in May 2024.
Ukuhamba Komsebenzi: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Amagunya Emifanekiso: Image: Yitian Zeng, 2024.