What Next Isazisi seBhrendi by Marko Stanojevic

What Next Isazisi seBhrendi by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2025

What Next Isazisi seBhrendi

by Marko Stanojevic

Client: Zero Bureau

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

83,319

Verified Award Winner

Verify Award Status for #164675

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About What Next Isazisi seBhrendi

Isiphumo esibonakalayo sokugqibela sifezekiswa ngokuthatha uphawu nokusijika sibe luphawu lombuzo ngokusibeka kwisikwere esincinane ngaphantsi (isiqwenga esiyi-1/4 esikhutshwe kwisikwere esikhulu esingaphezulu kwaso) nokusimisa kwinqaku lokuphenduka ngelixa sihlala ngokulinganisela, kudala uvakalelo lombono woxinzelelo ngokuhlengahlengisa okuncinci kwezinto. Ilogo yakwaWhat Next, kunye negama, ngendlela thile yinto ephikisana yodwa, ngumbuzo nempendulo zombini ngexesha elinye, zidala ukungqubana. Ngokwayo, uphawu-logo lulwakhiwo olulula, ukungafezeki okuqondisiweyo nesixhobo esithe ngqo sonxibelelwano, esibalela ukudala okuninzi ngomzamo omncinci ofakiweyo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

What Next Isazisi seBhrendi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. What Next Isazisi seBhrendi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. What Next Isazisi seBhrendi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.