Fabrika Coffee Ipakethe by Eugene Wysota and Helen Trophimova

Fabrika Coffee Ipakethe by Eugene Wysota and Helen Trophimova is a highly esteemed winner of the very prestigious 2025 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2025

Fabrika Coffee Ipakethe

by Eugene Wysota and Helen Trophimova

Client: Shokoladnitsa

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #164694

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Colors

The Design

About Fabrika Coffee Ipakethe

Into ephawulekayo yepakethe yifestile esikiweyo ngoomatshini enemiboniso yeencakuba zomatshini wokusila ikofu lophawu. Eli candelo loyilo livumela iimbotyi zekofu ukuba zibonakale, linika isiphumo esibonakalayo esahlukileyo esigxininisa umgangatho wendalo wemveliso. Uluhlu lwemibala ekhethiweyo luyahlula iintlobo zekofu kwaye luphuhlisa ukutsala kwepakethe kwishelf. Ukubekwa kombhalo kuyilelwe ukunika ulwazi olucacileyo nolufutshane malunga nenqanaba lokuthoswa, amanqaku encasa, nemvelaphi, ngelixa kugcinwa ubuhle obucocekileyo nobuncinci.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Fabrika Coffee Ipakethe ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Fabrika Coffee Ipakethe iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Fabrika Coffee Ipakethe yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensions & Packaging: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Tags: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Production Technology: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Design Challenge: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Research: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiration: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Project Duration: The project started in January 2022 in Moscow and was completed in May 2022
Operation Flow: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patents: Trademark by Shokoladnitsa LLC.
Team Members: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Image Credits: mockups by Creatsy