Uyilo olubizwa ngokuba yi-128 Bpm Ipakethi yeGin olwenziwe ngu-Ximena Ureta ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2025

128 Bpm Ipakethi yeGin

ngu Ximena Ureta

Umxhasi: Contraseña Magazine

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

114,004

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#165216

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-128 Bpm Ipakethi yeGin

I-128 Bpm luyilo lwepakethi kunye neleyibhile yebhotile yegin. Igama libhekisa kwisantya somculo esingama-128 amaqhwabo ngomzuzu, isantya esidibaniswa nesingqisho sentliziyo eyonwabileyo. Ingcamango isekelwe kwiBlues, uhlobo lomculo olwabumba iindlela ezininzi zomculo ezalandelayo. Iintaka zimele uhambo lomculo kwimbali kwaye zikwaqokelela nezityalo ezisetyenziswa kwigin. Amaphiko amele inkululeko yobuchule. Iileyibhile zangaphambili nezangasemva zishicilelwe kwiphepha lomqhaphu elinamathelayo elinomphelelo o-matte, othambileyo njengevelvethi. Ifoyile yegolide, ivanishi, ukuqingqwa okuphakamileyo nokungeneyo kugqibezela olu yilo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

128 Bpm Ipakethi yeGin ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. 128 Bpm Ipakethi yeGin iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. 128 Bpm Ipakethi yeGin idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Imilinganiselo nePakishini: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Iithegi: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Ubuchwepheshe Bokuvelisa: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Umngeni Woyilo: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Uphando: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inkuthazo: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Ubude Beprojekthi: 128 Bpm was launched in Chile on September 4, 2024.
Ukuhamba Komsebenzi: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Amalungu Eqela: Art Direction and Design: Ximena Ureta
Amagunya Emifanekiso: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.