Mountain Sea Rare Treasure IBhokisi Yesipho Samandongomane ngu-Wu Yao

Uyilo olubizwa ngokuba yi-Mountain Sea Rare Treasure IBhokisi Yesipho Samandongomane olwenziwe ngu-Wu Yao ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2025

Mountain Sea Rare Treasure IBhokisi Yesipho Samandongomane

ngu Wu Yao

Umxhasi: Beijing Wuyao Cultural and Creative Co. Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

24,941

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#165746

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mountain Sea Rare Treasure IBhokisi Yesipho Samandongomane

I-Mountain Sea Rare Treasure yibhokisi yesipho ephezulu yamandongomane apakishiweyo. Le bhokisi iqulathe iikani zesinyithi ezisibhozo, kwaye ikani nganye iqulathe amandongomane avela kwilizwe okanye kummandla owahlukileyo. Imifanekiso ekwikani nganye idibanisa uphawu lwebrendi kunye nemizobo yesiNtu yaseTshayina yeentaba noolwandle eyenziwe ngebrashi. Ibhokisi yangaphandle yenziwe ngekhadibhodi esongelwe ngesikhumba sokwenziwa, inesibambo sesikhumba phezulu kunye neenyawo zesinyithi ezityatyekwe ngegolide kwiikona. Ukushicilelwa okushushu (hot stamping) kunika ubungqindilili kwimigca nakwimibhalo yekhaligrafi. Isitshixo sesinyithi esisecaleni sivula ibhokisi ngenyathelo elinye elilula.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Mountain Sea Rare Treasure IBhokisi Yesipho Samandongomane ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Mountain Sea Rare Treasure IBhokisi Yesipho Samandongomane iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Mountain Sea Rare Treasure IBhokisi Yesipho Samandongomane yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Imilinganiselo nePakishini: 130 mm x 430 mm x 430 mm
Iithegi: Nut, Gift Box, Packaging Design, Premium Gift Box
Ubuchwepheshe Bokuvelisa: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Umngeni Woyilo: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Uphando: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inkuthazo: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Ubude Beprojekthi: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Ukuhamba Komsebenzi: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Amalungu Eqela: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin