Uyilo olubizwa ngokuba yi-Panpan Ibhokisi Yesipho olwenziwe ngu-Wu Yao ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2025

Panpan Ibhokisi Yesipho

ngu Wu Yao

Umxhasi: Beijing Wuyao Cultural and Creative Co. Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,441

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#165767

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Panpan Ibhokisi Yesipho

Umbhalo Wencwadi: I-Panpan yibhokisi yesipho enomlinganiselo olinganiselweyo eyenzelwe ukugcina iimveliso zomqondiso kunye nezipho ezikhethiweyo. Ubume bangaphandle bufumana umdla kumabhokisi okutya amandulo aseTshayina, ngeli xesha ukuhonjiswa kwayo kulandela isimbo iChinoiserie eyayidumile eYurophu ngenkulungwane ye-18. Iindawo ezidumileyo zaseTshayina naseFransi zidityaniswe nomlinganiselo womqondiso kwimizobo ebekwe ngobushushu. Ibhokisi yenziwe ngekhadibhodi, inamacwecwe esinyithi ngaphambili nangasemva. Iipateni zengqolowa ecaleni kunye neepateni zomxhaka ngaphakathi zicaciswe ngephepha legolide. Isiciko esisongwa siphathwa sivaliwe ngamathumbu asebenzisa amandla ombane.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Panpan Ibhokisi Yesipho ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Panpan Ibhokisi Yesipho iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Panpan Ibhokisi Yesipho iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Imilinganiselo nePakishini: 105mm x 245mm x 335mm
Iithegi: Panpan, Packaging Design, Limited, Gift Box
Ubuchwepheshe Bokuvelisa: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Umngeni Woyilo: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Uphando: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inkuthazo: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Ubude Beprojekthi: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Ukuhamba Komsebenzi: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Amalungu Eqela: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie