Funny Eye Macau Sparkling Umsebenzi Ophambili Wesiselo by Chunyang Wang

Funny Eye Macau Sparkling Umsebenzi Ophambili Wesiselo by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2025

Funny Eye Macau Sparkling Umsebenzi Ophambili Wesiselo

by Chunyang Wang

Client: Funny Eye Brewery

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

8,521

Verified Award Winner

Verify Award Status for #167741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Funny Eye Macau Sparkling Umsebenzi Ophambili Wesiselo

Funny Eye Macau Sparkling luyilo lwesiqulathi seziselo somqondiso weziselo osuka eMacau. Isiqulathi sigubungela uluhlu lweencasa ezintathu, kwaye inkcasa nganye inombala wayo ngokwahlukileyo. Imizobo ikhuthazwe ziinxweme zeRuins of St. Paul's eMacau. Imilo egoqogoqo, ejikelezayo nesikwere ethathwe kwiintsika kunye needilesi zesakhiwo sembali zenziwe zaba lula kwaye zaphinda zaqulunqwa ngokutsha. Kongezwe umzobo wamehlo odlalayo osuka kumsebenzi womzobi waseItali uTullio Garbari. Amagama emveliso asebenzisa uhlobo lwamagama olungqindilili olwenziwe ngokwezifiso, olunamagama amakhulu nezithuba ezibanzi. Ityhini nganye inobubanzi obungange-65 mm nobude obungange-120 mm.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Funny Eye Macau Sparkling Umsebenzi Ophambili Wesiselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Funny Eye Macau Sparkling Umsebenzi Ophambili Wesiselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Funny Eye Macau Sparkling Umsebenzi Ophambili Wesiselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang