Elivity Upakisho Lwezongezelelo by Angela Spindler

Elivity Upakisho Lwezongezelelo by Angela Spindler is a highly esteemed winner of the very prestigious 2025 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2025

Elivity Upakisho Lwezongezelelo

by Angela Spindler

Client: Depot

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Elivity Upakisho Lwezongezelelo

UDepot wanikelwa umsebenzi wokuyila upakisho lwezongezelelo olubonisa ubume bokugqubha bale mveliso yenkxaso yeeseli eyenza inguquko. Isisombululo soyilo lokupakisha sichaza ngokutsha impilo njengento eguqukanayo yaye inamandla. Kudlulile amaxesha okujonga impilo nempilo-ntle njengezinto ezingaguqukiyo; kunoko, samkela ikamva apho amandla obomi angenamida. Upakisho lubonisa amandla nempembelelo, lusuka kwizithethe ngeskimu semibala enesibindi kunye nemifanekiso yemizobo yeemo zeeseli. Ngobukho obunamandla eshelufu kunye nomtsalane obalulekileyo, olu yilo lokupakisha luqinisekisa ukuba imveliso iyatsala ingqalelo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Elivity Upakisho Lwezongezelelo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Elivity Upakisho Lwezongezelelo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Elivity Upakisho Lwezongezelelo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We were tasked to create supplement packaging design to embody the cutting-edge nature of this groundbreaking cellular support product.
Dimensions & Packaging: The boxes have modular considerations and are designed specifically to meet the retailer environment, maximising visibility on the shelf while ensuring a full suite of products is visible in the limited allocation.
Tags: Packaging Design, Supplemnt Packaging Design, Branding & Packaging Design, Supplement Packaging Design, Branding & Packaging Design, Vitamin Packaging Design, Wellness Packaging Design, Longevity Packaging Design
Production Technology: The Cartons are printed using x2 unique spot colours per variant with spot UV varnish.
Design Challenge: There were no real barriers to the creative process, the only constraint was a production timeline.
Research: The design system for this supplement range is rooted in cellular structures, reflecting the product’s core function—supporting cell longevity. Inspired by the microscopic world, the visual identity is both precise and organic, capturing the essence of scientific innovation in a way that feels dynamic and modern.

To break away from the sea of white that dominates the supplement category, we introduced a bold, bright colour palette. This injection of vibrancy signals vitality, reinforcing the brand’s promise of energy and renewal. The colours are carefully selected to create impact while maintaining clarity, ensuring strong shelf presence and easy differentiation across SKUs.

Typography plays a crucial role in the design, balancing structure with clarity. A compact, linear type system was developed to guide the eye effortlessly across key information. The result is a visual hierarchy that is clear, modern, and highly legible—ensuring that product benefits and details are easily digestible at a glance.

To further streamline communication, we developed a suite of graphic symbols that act as a visual shorthand for product benefits. These icons distil complex health claims into simple, intuitive markers, allowing consumers to quickly understand the function of each supplement. The interplay of structured typography, vibrant colour, and graphic symbols creates a system that is both strong and simple—an approach that stands out in the category while reinforcing the brand’s scientific yet accessible positioning.
Inspiration: In a world where ageing was once viewed as a risk, elivity transforms it into an opportunity for a dynamic celebration of life.

Our packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. Our sustainable packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms.
Project Duration: 6 months, Sydney Australia
Team Members: Angela Spindler - Designer/Creative Director