Moutai Prince Ipakethe yeBhotile yotywala ngu-Chengdu Wanjiazu Technology Co., Ltd

Uyilo olubizwa ngokuba yi-Moutai Prince Ipakethe yeBhotile yotywala olwenziwe ngu-Chengdu Wanjiazu Technology Co., Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2025

Moutai Prince Ipakethe yeBhotile yotywala

ngu Chengdu Wanjiazu Technology Co., Ltd

Umxhasi: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

192,019

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#169050

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Moutai Prince Ipakethe yeBhotile yotywala

UMoutai Prince luyilo lwepakethe lwebhotile ye-500 ml yotywala baseTshayina. Isiseko sebhotile sithatha imilo yaso egobileyo kwikhoba lesisami, kwaye umphezulu ulinganisa intyatyambo yesisami eqhakazayo. Isiciko esimile okonobumba u-T sidibanisa imifanekiso yamagqabi esisami nomzobo weendwe ezintlanu. Isiciko senziwe ngokukrolwa kwentsimbi, nto leyo edala ubume obucacileyo obunemiba emithathu. Isiseko sigqityezelwe ngobume obufana nevelvethi obukhululekileyo ukubamba. Uluhlu lwemibala lusebenzisa umbala wesosi ozukileyo kunye nemibala yebronzi negolide ekhazimlayo. Ilebheli ethe tyaba ngokungqamileyo kwimvelaphi emfusa yewisteria ijikelezwe yimizobo yeendlebe zengqolowa ezigolide.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Moutai Prince Ipakethe yeBhotile yotywala ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Moutai Prince Ipakethe yeBhotile yotywala iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Moutai Prince Ipakethe yeBhotile yotywala idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Imilinganiselo nePakishini: A bottle contains 500ml
Iithegi: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Ubuchwepheshe Bokuvelisa: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Umngeni Woyilo: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Uphando: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inkuthazo: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Ubude Beprojekthi: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Ukuhamba Komsebenzi: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Amalungu Eqela: General Manager and Design Director: Jingan Jia