Doritos x Empirical Nacho Cheese Spirit IKhithi Yomphembeleli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.
IsilivereIpakheji· 2025
Doritos x Empirical Nacho Cheese Spirit IKhithi Yomphembeleli
by PepsiCo Design and Innovation
Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category
Verified Award Winner
Verify Award Status for #169155The Design
About Doritos x Empirical Nacho Cheese Spirit IKhithi Yomphembeleli
IDoritos x Empirical Nacho Cheese Spirit yikhithi yomphembeleli eyenzelwe utywala bohlobo olukhethekileyo obufakwe incasa yeNacho Cheese. Incasa yeNacho Cheese yeDoritos yaziwa ngokubanzi kwaye iye yasetyenziswa kwii-dips, kwi-popcorn nakwezinye iimveliso. Ngo-2023, inkampani yeencasa iEmpirical yanika iDoritos indlela entsha yokusebenzisa incasa yayo ephambili: utywala obufakwe incasa yeNacho Cheese. Le phakheji yazisa olu dibaniso lungalindelekanga kubeendaba nakubabukeli be-intanethi. Olu khupho lukhethekileyo lwathengiswa lwaphela ngaphantsi kweeyure ezintandathu kwaye lwafumana ingqwalasela yeendaba kuzwelonke.
The Recognition
About the Ibhaso Lesilivere le-A' Design Award
Doritos x Empirical Nacho Cheese Spirit IKhithi Yomphembeleli ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Doritos x Empirical Nacho Cheese Spirit IKhithi Yomphembeleli iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Doritos x Empirical Nacho Cheese Spirit IKhithi Yomphembeleli yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
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