Uyilo olubizwa ngokuba yi-Moutai Shengyue Flying Fairy Ukupakisha Kotywala olwenziwe ngu-Ying Song Brand Design Shenzhen Co, Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2025

Moutai Shengyue Flying Fairy Ukupakisha Kotywala

ngu Ying Song Brand Design Shenzhen Co, Ltd

Umxhasi: Kweichow Moutai Co.,Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

132,493

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#169249

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Moutai Shengyue Flying Fairy Ukupakisha Kotywala

I-Moutai Shengyue Flying Fairy luyilo lokupakisha lotywala baseTshayina obubizwa ngokuba yi-baijiu. Olu yilo luthatha inkuthazo kwimifanekiso ye-Flying Fairy epeyintwe kwimizobo yaseludongeni yaseDunhuang, ngokukodwa uthixo womculo okuMqolomba 401 weMiqolomba yaseMogao, oboniswe ephethe isixhobo somculo esibizwa ngokuba yi-sheng ngendlela yokuma enobunono. Umbala ongundoqo yi-crimson yarn, umbala wemveli waseTshayina, kwaye ipatheni yesiciko sebhotile yentsimbi yenziwe ngobuchule bemveli be-enamel. Ibhokisi ivuleka ngasekunene kwaye iqulethe isakhiwo esineleya ezimbini ezinepatheni yamafu ngaphakathi. Le seti ilinganiselwa kwii-140 nge-105 nge-280 leemilimitha kwaye isebenzisa iphepha, izitya zodongwe kunye nentsimbi.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Moutai Shengyue Flying Fairy Ukupakisha Kotywala ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Moutai Shengyue Flying Fairy Ukupakisha Kotywala iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Moutai Shengyue Flying Fairy Ukupakisha Kotywala idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Imilinganiselo nePakishini: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Iithegi: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Ubuchwepheshe Bokuvelisa: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Umngeni Woyilo: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Uphando: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inkuthazo: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Ubude Beprojekthi: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Ukuhamba Komsebenzi: The box is opened from the right side, and the bottle is opened from the top metal cap
Amalungu Eqela: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Amagunya Emifanekiso: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024