Pepsi Electric 2024 IKhithi ye-Influencer by PepsiCo Design and Innovation

Pepsi Electric 2024 IKhithi ye-Influencer by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2025

Pepsi Electric 2024 IKhithi ye-Influencer

by PepsiCo Design and Innovation

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

Verify Award Status for #169606

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Colors

The Design

About Pepsi Electric 2024 IKhithi ye-Influencer

I-Pepsi Electric 2024 yikhithi ye-influencer eyenzelwe ukusungulwa kwe-cola engenashukela yexesha elilinganiselweyo. Le khithi iphawula ilogo entsha ye-Pepsi kunye nenkqubo entsha yesazisi esibonakalayo, uhlaziyo lokuqala lwelogo ye-Pepsi globe kwiminyaka eli-14, kunye nesikhumbuzo seminyaka eli-125 sale bhrendi. Uyilo lugxile kwi-Pepsi globe kunye ne-pulse, ezibonisiwe kwibhokisi ekhethekileyo enelebhile ekhanyayo. Ilebhile igqamisa umbala oluhlaza okwesibhakabhaka we-elektrikhi wesiselo. Ipalethi yombala omnyama noluhlaza okwesibhakabhaka ilandela isazisi esitsha sebhrendi kwaye ixhasa ukusungulwa kwemveliso.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Pepsi Electric 2024 IKhithi ye-Influencer ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Pepsi Electric 2024 IKhithi ye-Influencer iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pepsi Electric 2024 IKhithi ye-Influencer idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
Inspiration: To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.

Read the Press Release