Yumyum Umsebenzi Ophambili: Impahla Yokuphakwa Yokutya Okulula by PepsiCo Design and Innovation

Yumyum Umsebenzi Ophambili: Impahla Yokuphakwa Yokutya Okulula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2025

Yumyum Umsebenzi Ophambili: Impahla Yokuphakwa Yokutya Okulula

by PepsiCo Design and Innovation

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Yumyum Umsebenzi Ophambili: Impahla Yokuphakwa Yokutya Okulula

Umbhalo Wencwadi: I-YumYum ngumzobo wempahla yokuphakwa yamaqhekeza esoseji athengiswa eNigeria. Umzobo lo ufumana ugqirha kwiimarike ezinemibala neezixhobo eziphithizelayo zeli lizwe. Kusetyenziswa imibala eqaqambileyo kulo lonke iphakheji, kubandakanya nombala otyheli obengezelayo kwilogo yombhalo. Kusetyenziswa unobumba obukhulu, obungqongqo kwiphakheji encinane, ukuze igama lihlale libonakala. Kukho ifestile kwiphakheji ebonisa isidlo esingaphakathi. Le phakheji yenzelwe abantu abahamba ngokukhawuleza imihla ngemihla, abafuna ukhetho lokutya olulula.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Yumyum Umsebenzi Ophambili: Impahla Yokuphakwa Yokutya Okulula ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Yumyum Umsebenzi Ophambili: Impahla Yokuphakwa Yokutya Okulula iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Yumyum Umsebenzi Ophambili: Impahla Yokuphakwa Yokutya Okulula iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.
Inspiration: Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Read the Press Release