Uyilo olubizwa ngokuba yi-Marlenka Ukupakisha olwenziwe ngu-David Kantor ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2025

Marlenka Ukupakisha

ngu David Kantor

Umxhasi: Marlenka International s.r.o.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#170016

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Marlenka Ukupakisha

Ukuphinda kuyilwe ipakeji yakwa-Marlenka kugxile kuyilo olucocekileyo nolwahlukileyo oluqinisekisa ukubonakala okunamandla eshalofini kunye nokwahlulwa ngokucacileyo kuluhlu lwemveliso lonke. Inkqubo yepakeji yenzelwe ukuhlangabezana neentlobo ezahlukeneyo zeekeyiki kunye nezidlo ezimnandi ezisekelwe ebusini, kusetyenziswa indlela ehlelelekileyo yokwahlula iincasa, iifomathi kunye nobukhulu. Ubuhle obukumgangatho ophezulu bokubonwa bonakalisa umdla wemveliso, ngelixa izixhobo ezintsha nobuchwepheshe boshicilelo obuphucukileyo buqinisekisa umgangatho obalaseleyo. Uyilo olucokisekileyo aluphakamisi nje amava abathengi kuphela kodwa lukwakomeleza isazisi sophawu lwakwa-Marlenka kunye nendawo yalo kwimarike.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Marlenka Ukupakisha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Marlenka Ukupakisha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Marlenka Ukupakisha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Imilinganiselo nePakishini: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Iithegi: marlenka, redesign, packaging,
Ubuchwepheshe Bokuvelisa: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Umngeni Woyilo: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Uphando: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inkuthazo: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Ubude Beprojekthi: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Ukuhamba Komsebenzi: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Amalungu Eqela: David Kantor
Radek Vysocký
Vojtěch Halamíček
Amagunya Emifanekiso: David Kantor
Petr Vaněk