Namuh Investment Rebranding Uyilo lweMbonakalo yeQhosha ngu-LMNT Company

Uyilo olubizwa ngokuba yi-Namuh Investment Rebranding Uyilo lweMbonakalo yeQhosha olwenziwe ngu-LMNT Company ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2025

Namuh Investment Rebranding Uyilo lweMbonakalo yeQhosha

ngu LMNT Company

Umxhasi: LMNT Company

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

61,793

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#170399

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Namuh Investment Rebranding Uyilo lweMbonakalo yeQhosha

Ukuguqulwa kwempawu ye-Namuh Investment luyilo lwembonakalo yeqhosha olwenzelwe iqonga lotyalo-mali elijoliswe kwiMillennials kunye ne-Gen Z. Olu tshintsho lususa iqonga ekurhwebeni kwiimarike zamashishini luye kukukhula komntu ngokwakhe ngokutyala imali. Inkqubo yoyilo esekelwe kumfanekiso womnyango imele amathuba amatsha kwaye isetyenziswa ngokungaguqukiyo kuzo zonke iindawo umthengi adibana nazo neqhosha. Imizobo enobuchule ibonisa ukutyala imali njengento eqondakala lula kwaye enokufikeleleka. Umbono weDaily Shift ukhuthaza ukuba inkcitho yemihla ngemihla iguqulwe ibe lutyalo-mali olujolise kwikamva.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Namuh Investment Rebranding Uyilo lweMbonakalo yeQhosha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Namuh Investment Rebranding Uyilo lweMbonakalo yeQhosha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Namuh Investment Rebranding Uyilo lweMbonakalo yeQhosha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Imilinganiselo nePakishini: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Iithegi: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Ubuchwepheshe Bokuvelisa: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Umngeni Woyilo: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Uphando: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inkuthazo: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Ubude Beprojekthi: Seoul, Republic of Korea
Ukuhamba Komsebenzi: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Amalungu Eqela: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Amagunya Emifanekiso: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.