Whispers of Ink Ipakethe yeVumba by Sha Feng and Jiayi Lu

Whispers of Ink Ipakethe yeVumba by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2025

Whispers of Ink Ipakethe yeVumba

by Sha Feng and Jiayi Lu

Client: Vitartissimi

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Whispers of Ink Ipakethe yeVumba

IWhispers of Ink luyilo lwepakethe loluhlu lweevumba oluquka amakhandlela anevumba, izinti zesiqhumiso zohambo kunye namatye e-plaster asasaza ivumba. Iimveliso zenziwe ngobuchule bemveli baseTshayina. Ipakethe isebenzisa umfanekiso wencwadi ye-magnolia, kunye namasebe namagqabi athatyathwe kwimithi ye-magnolia ekwizitiya zaseJiangnan. Imilo yentyatyambo iguqulwe yaba liphepha lencwadi elivulekileyo. Isikhongozeli sekhandlela sizotywe ngesandla ngemigca ecolekileyo kwaye sagqunywa ngeglaze eluhlaza njengengca. Kusetyenziswe ushicilelo lombala okhethekileyo (spot color) kunye nokuqingqwa kwe-letterpress.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Whispers of Ink Ipakethe yeVumba ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Whispers of Ink Ipakethe yeVumba iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Whispers of Ink Ipakethe yeVumba idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
Dimensions & Packaging: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
Tags: Branding, Packaging, Aromatherapy
Production Technology: The Printing Technology we use the Spot Color Printing and Letterpress Embossing
Design Challenge: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
Research: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
Inspiration: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
Project Duration: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.