Moutai Dream Red Ipakethe yeWayini ngu-Heng Luo and Yi Huang

Uyilo olubizwa ngokuba yi-Moutai Dream Red Ipakethe yeWayini olwenziwe ngu-Heng Luo and Yi Huang ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IplatinamIpakheji· 2025

Moutai Dream Red Ipakethe yeWayini

ngu Heng Luo and Yi Huang

Umxhasi: Moutai Industrial Design Center

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Ipakheji

958,530

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#170889

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Moutai Dream Red Ipakethe yeWayini

IMoutai Dream Red luyilo lwepakethe olwenzelwe imveliso yotywala baseTshayina. Ipakethe ilinganiselwa kwi-137 ngo-137 ngo-360 eemilimitha kwaye isebenzisa umbala obomvu we-cinnabar okhuthazwe yimisebenzi ye-lacquerware yexesha lolawulo lwakwaHan, idityaniswe nomnyama ukuze ibonakale isemgangathweni ophezulu. Umzobo ubonisa i-mascot yophawu lwentengiso iphakamisa iglasi ukubhiyozela. Isakhiwo sisebenzisa ubuchule bokugqobhoza (hollowing), ushicilelo olushushu (hot stamping) noshicilelo lwe-ultraviolet kwiphepha elikhethekileyo elinokuhlaziywa. Malunga nama-95 ekhulwini epakethe alonakalisi indalo kwaye ayabola ngokwendalo. Olu yilo lwenzelwe izipho, ukuqokelelwa kunye nokusetyenziswa kwiindywala.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Moutai Dream Red Ipakethe yeWayini ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Moutai Dream Red Ipakethe yeWayini ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Moutai Dream Red Ipakethe yeWayini ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Imilinganiselo nePakishini: 137x137x360mm
Iithegi: Moutai, Wine, Chinese Red, Dream, Romance
Ubuchwepheshe Bokuvelisa: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Umngeni Woyilo: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Uphando: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inkuthazo: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Ubude Beprojekthi: Renhuai city, 5 March 2024-19 April 2024
Ukuhamba Komsebenzi: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Amalungu Eqela: Heng Luo
Yi Huang
Amagunya Emifanekiso: Moutai Industrial Design Center