Ghaffari Ipakethe Yemveliso Zeekhemikhali by Wallrus Design Studio

Ghaffari Ipakethe Yemveliso Zeekhemikhali by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2025

Ghaffari Ipakethe Yemveliso Zeekhemikhali

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Ghaffari Ipakethe Yemveliso Zeekhemikhali

IGhaffari luyilo lwepakethe olwenzelwe uluhlu lweemveliso zeekhemikhali. Olu yilo lulandela indlela encinane apho izinto ezingeyomfuneko zasuswa ukuze kuqaqanjiswe ulwazi olubalulekileyo. Ubhalo-magama obungqindilili kunye nepalethi yemibala eyeyayo yodwa kuxhasa ukuqondwa kwemveliso kwishelufu. Iileyibhile zenziwa ngobuchwepheshe be-in-mould labeling. Inkqubo yombono yalungiselelwa iimveliso ezinemilinganiselo nobungakanani obohlukeneyo, ngoko ke ulwimi olunye lugubungela lonke uluhlu lweemveliso. Injongo yayikukudibanisa isazisi esiqhekekileyo kwaye kuvunyelwe ukukhula kwiimarike nakwimidiya eyahlukeneyo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Ghaffari Ipakethe Yemveliso Zeekhemikhali ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Ghaffari Ipakethe Yemveliso Zeekhemikhali iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Ghaffari Ipakethe Yemveliso Zeekhemikhali yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.