Cny Design For The Year Of The Snake Ukupakisha Ubisi ngu-Mengniu Gaoke Fresh Dairy Products

Uyilo olubizwa ngokuba yi-Cny Design For The Year Of The Snake Ukupakisha Ubisi olwenziwe ngu-Mengniu Gaoke Fresh Dairy Products ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2025

Cny Design For The Year Of The Snake Ukupakisha Ubisi

ngu Mengniu Gaoke Fresh Dairy Products

Umxhasi: Mengniu Gaoke Fresh Dairy Products

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

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Malunga ne-Cny Design For The Year Of The Snake Ukupakisha Ubisi

I-Cny Design For The Year Of The Snake yileyibhile yokupakisha ubisi eyenziwe ngokulinganiselweyo, eyenzelwe uNyaka weNyoka waseTshayina. Le leyibhile yenziwe ngesixhobo esicwengileyo se-BOPP esineendlela ezimbini. Umaleko ongaphezulu ubonisa ipateni yenyoka yejometri emele ithamsanqa. Ikona ebomvu enxantathu enomphetho ophakamileyo ivumela ukuba umaleko ongaphezulu uxotyulwe, kuvezwe iintsikelelo ezifihliweyo kwimixholo efana nothando, ubutyebi, umsebenzi kunye neemviwo. Isenzo sokuxobula siguqula ukusela ubisi olutsha lube sisithethe esincinci. Ukushicilelwa okushushu okwenziwe kwiindawo ezithile kongeza ubunzulu bokubonwa kolu yilo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Cny Design For The Year Of The Snake Ukupakisha Ubisi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Cny Design For The Year Of The Snake Ukupakisha Ubisi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Cny Design For The Year Of The Snake Ukupakisha Ubisi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Imilinganiselo nePakishini: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Iithegi: Year of the snake, Zodiac, Milk, Packaging,Good luck
Ubuchwepheshe Bokuvelisa: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Umngeni Woyilo: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Uphando: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inkuthazo: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Ubude Beprojekthi: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Ukuhamba Komsebenzi: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Amalungu Eqela: Design Director: Li Huang
Designer:Shen Jia Ting
Amagunya Emifanekiso: Mengniu Gaoke Fresh Dairy Products